Does Aerie use Photoshop?
American Eagle has said goodbye to PhotoShop in its latest campaign. In ads for its young women’s lingerie line, Aerie, models strip down and bare their flaws, as tiny as those flaws might seem to the rest of us. The company says that it wants to promote more realistic standards for their teen and preteen customers.
What is the Aerie real campaign?
Aerie launched in 2014 with brand ethos centered on body positivity and inclusion. The “Real” marketing campaign features models that are not embellished by the airbrushing techniques used by rival companies that prefer to promote their clothing adorning “perfect” bodies.
When did Aerie stop photoshopping models?
Photoshop Isn’t the Problem Photos by Aerie and Rich Fury/Getty Images for Girlboss. In 2014, American Eagle’s underwear brand, Aerie, announced that it would no longer be airbrushing its models.
When did Aerie stop retouching photos?
2014
Aerie was one of the first lingerie brands to defect from the “sexy and skinny sells” approach popularized by Victoria’s Secret. It stopped digitally retouching models in 2014 and launched its #AerieReal spokesmodel program in 2016.
Does American Eagle have Photoshop?
American Eagle is occasionally in the news for offering impossibly small sizes, especially when it comes to jeans. Given its limited sizes, you might be surprised to learn that the retailer doesn’t use Photoshop on its models.
Who are the aerie models?
Your 2020 #AerieREAL Role Models are a group of 13 changemakers who are all working to make our world a better place right now.
- Ali Stroker, Tony Award Winning Actor.
- Aly Raisman, Gold Medal Gymnast & Advocate.
- Beanie Feldstein, Actor.
- Brenna Huckaby, Gold Medal Paralympic Snowboarder.
- Dre Thomas, Founder of Smile On Me.
Why is Aerie so successful?
How has Aerie been able to defy the odds? It starts with several strategic decisions it made many years ago. One of those is a focus on diversity and inclusivity. While this is a buzz word in 2020 Aerie stepped out and made a decision to use more diverse models six years ago back in 2014.
Are American Eagle and Aerie the same?
Aerie, stylized as aerie (short for American Eagle lingerie), is an intimate apparel and lifestyle retailer and sub-brand owned by American Eagle Outfitters.
Does aerie retouch their photos?
Since 2014, Aerie, an American Eagle offshoot, has committed to not retouching their models and embracing body positivity and inclusiveness.
Who is aerie target audience?
ages 15-25
The retailer, which has bricks-and-mortar stores at malls nationwide, uses a number of mobile initiatives to engage its target demographic of consumers ages 15-25, with a bull’s eye at 20.
Who are the American Eagle models?
Meet your 2020 #AerieREAL Role Models
- Ali Stroker, Tony Award Winning Actor.
- Aly Raisman, Gold Medal Gymnast & Advocate.
- Beanie Feldstein, Actor.
- Brenna Huckaby, Gold Medal Paralympic Snowboarder.
- Dre Thomas, Founder of Smile On Me.
- Hari Nef, Actor & Writer.
- Iskra, Self-Care Activist.
- Jenna Kutcher, Entrepreneur & Podcaster.
Who created the Aerie real campaign?
Jennifer Foyle, Aerie’s global brand president, spearheads the #AerieREAL campaign. She explains the process of selecting its brand ambassadors, known as “Role Models”: “As a team, we follow and connect with influential, real women across social media, at industry events, and by listening to our customers.